I think we’ve all been here before. Whatever the reason may be, you’re not feeling so great. In fact, you might be feeling pretty down in the dumps or worse. Maybe it’s something personal, or maybe it’s something in the news that’s getting you down.

How can you still show up on social media for your real estate business when your mental health has seen better days?
If authenticity is so important in your social media marketing, then what do you do when things aren’t going so great?

Hopefully this goes without saying, but of course, take time away from social media when you need to. Protect your energy. And honestly, if it leaves you feeling burned out or you’re just not finding it healthy, let me give you permission to not use social media for your business. (Also: Take care of yourself. (Really.) Seek professional help. Etc. Personally, I don’t know what I’d do without my amazing therapist.)

Now, for those of you who may be experiencing some not-so-great times and want to keep posting on social media for your business here and there (especially if your not-so-great mood goes on for awhileeee), I have some ideas:

Re-share older content.

Keep reaping the benefits of content you’ve already invested in and re-share.

When you re-share a post—whether it’s on Facebook or in your Instagram Story, for example—just make sure to provide some context. Why are you re-sharing, and why does this content matter right now? Doesn’t need to be a novel, just a phrase or a couple of sentences.

Focus on being of service.

If you’re not vibing with your marketing right now, maybe this will help: View your content through the lens of “How can I be of service?”

How can this information help a potential client right now? How can I offer something of value? How can my knowledge save someone time or money or heartache right now?

This one might take a little more energy, but if you’re up for it, this momentary mindset shift might be a nice ray of sunshine in the storm.

Build someone else up.

Is there someone you know who is just awesome? Thoughtful? Caring? Kind? Brilliant? Maybe it’s a family member, maybe it’s a friend, maybe it’s someone at your brokerage.

Giving them a shoutout on social media and being generous with compliments can feel great.

Is there someone you know who has had a major win lately? Shine the spotlight on their success! You could also share a realtor friend’s latest listing, or some cool content your real estate peeps have out there.

Spread some social media love!

Be honest about the fact that you’re feeling kinda down.

Obviously, use your discretion here. There is a way to do this without feeling like you’re “bringing everyone down” or perhaps getting too personal on the internet.

But sometimes sharing how you’re really feeling (or at least aspects of it) can create some wonderful opportunities for connection with others.

Consider getting vulnerable, and just share what’s on your mind.

Share a gratitude list.

When I’m feeling down or worse, of course I can rationally think of one thousand and one things to be grateful for. But dang it, just let me feel my feelings! There’s a time and a place for both.

So, this one does feel a little obnoxious to me (“just be grateful!” heh!), but I wanted to include it.

Writing a gratitude list of big and small things and sharing that on social media could feel really good. It’s not going to solve anything/everything, but you’re putting some good vibes out there in the universe.

Along with your list, you could also share a photo from your camera roll that’s special or has a feeling you want to recreate right now. Or post about what you love about your dog along with some cute dog pics. (Dog content always seems to perform well, too. Ha ha.)

Lean on your marketing assistant.

If you have help with your marketing, this is the perfect time to lean on them. Let them know how you’re feeling, and that you might need some space from marketing for a while.

Be clear as to what this means—should they stop posting altogether? Should they focus on community content for a while? Should they take information from an older post and re-share it in a new way?

Hopefully your marketing assistant is in a place professionally where they can run with things for at least a week or two. (Learn more about working with a real estate marketing assistant here and here.)

Let your pre-scheduled content roll.

If you already have pre-scheduled content going out, give yourself a pat on the back! Your past self has done your present self a big favor. Let it roll, and just check in on your social accounts 1x/day to make sure you’re responding to any comments or DMs.

(I also want to add that if you’re feeling down because of something in the news, you may want to pause your scheduled posting. Depending on what’s happening, it might feel tone-deaf to carry on business as usual for the time being.)

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I hope there’s at least one nugget of helpful info in here for you. If you find yourself in this place, I hope you can take the space you need and fill the well again.

Sending you hugs and good vibes!